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Creatives Meet Business

Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
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Oct 23, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Pei Sim, Founder of The Paper + Craft Pantry, who joined us in February during our roundtable event on Goal Planning. This episode covers measuring success for yourself and ways to goal plan with you AND your business in mind. Without further ado, let's hop in and hear what she has to say!

Notes:

  • 0:00 to 2:32 - Ashland Opening Remarks and Intro of Pei Sim
  • 2:36 to 4:02 - Introduction of Self and Topic
    • Write goals in pen!
  • 4:03 to 8:58 - Define Success for Yourself and for Your Business
    • Set goals for yourself, not based on what you think is expected of you
    • Be careful to not get caught in the cycle of wanting more
    • GIF example that shows you can't have perfect balance
    • Pei doesn't believe in perfect balance, it's a series of ebbs and flows
  • 8:59 to 13:22 - Setting Goals
    • Start 10 years out and work back in
    • Separated by category (family, career, health and wellness)
    • What are you doing in 5 years to get to your 10 year goals
    • Separate your business goals from your personal goals
    • Pivots aren't failures
    • Include by / when dates (accountability tool)
    • Personal story about a bed and breakfast abroad
    • Goal setting allows you to say yes and no to opportunities
  • 13:26 to 14:55 - Tips for Feeling Separate from Your Business
    • Leave your computer charger in an inaccessible place until the next day
    • Boundary setting (example with not responding to an email until the next day)
  • 15:00 to 18:24 - Ashland Closing Remarks
    • Derek Redmond Story
    • Like this podcast? Great! A rating and review is so helpful!
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). 
    • Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More Goal Planning to come, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

 

Aug 6, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Neelan Choksi who joined us in November during our roundtable event on Bootstrap. This episode outlines the Growth Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to GROW. Without further ado, let's hop in and hear what he has to say!

Notes:

  • 0:00 to 2:12 - Ashland Opening Remarks and Intro of Neelan Choksi 
  • 2:13 to 6:32 - Introduction of Self and Topic - Growth
    • Product Market Fit - your service / product matches a need in the market and you have demand
    • It's all about rinsing and repeating
    • Stages 1 through 4 are addictive, but not the growth stage
    • Now you worry about making ends meet, inventory, etc
    • Be honest with yourself, what's the ceiling of the business? That'll determine the funding / business route you select and opt for.
    • This stage is all about rinsing and repeating
    • You know you're in the growth phase when you start to stay "No"
  • 6:33 to 9:26 - 3 C's and 4 P's of Marketing
    • C's: Customer, company structure, competition
    • P's: Pricing, Product, Place and Promotion
      • Pricing = Jacksonville Jaguars example
    • Distribution -  until now you're the sales person and wear all the hats. Now you're thinking about scaling - hiring a sales person, for example
  • 9:27 to - Scaling / Growth Example - Girls Will Be
    • Neelan's daughter wanted to shop for clothes in the boys section, which prompted Neelan's wife to develop a line of clothes that were active and had a different fit
    • PR and Social Media help you look bigger than you are
    • Speaking engagements and books help you in the growth phase
    • Questions you start asking in the growth phase
      • How much cash flow do you have to put into inventory?
      • As a services business, I don't quite have the demand, can I hire someone?
  • 14:16 to 16:07 - Benefits of Partnership
    • Human Fabric by Bijoy Goswami addresses the power of two (2)
    • Valley of Death is typically something you do alone, the partner comes in the Growth stage
    • The things that make you successful in the early stage will kill you in the Growth stage
  • 16:12 to 18:49 - Ashland Closing Remarks
    • Want to come to CMBXP (9/20 to 9/22)? Great, get your badge today!
    • Like this podcast? Great! A rating and review is so helpful!
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook)
    • Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Next up - Goal Planning, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

Jul 9, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Lou Ellman who joined us in November during our roundtable event on Bootstrap. This episode outlines the Valley of Death Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to SELL your way out. This episode is chock full of sales tips, tricks, tactics, and much much more. Without further ado, let's hop in and hear what he has to say!

Notes:

  • 0:00 to 1:42 - Ashland Opening Remarks and Intro of Lou Ellman, Founder of RoyaltyZone
    • Like what you hear? Join us for CMBXP (9/20 to 9/22 in Austin, TX) for Lou's workshop on "Sales Skills to Grow Your Business"
  • 1:48 to 2:39 - Introduction of Topic - Valley of Death
    • Only way out is to sell your way out
    • No outside funding in bootstrapping, the only way to get funding is through sales
  • 2:40 to 6:06 - Three Concepts for Selling
    • Hunting - traditional sales prospecting, finding targets and closing deals
      • Cold calling, emailing, events, trade shows, networking, social media - identify your ideal prospect and engage with them
      • Ideal prospect - intersection of two circles; the people who want to buy your product and the people that you want to sell to
    • Fishing - marketing
      • Content is king
      • Partnerships - a way to really move the needle for bootstrappers
    • Farming - once you have a client, keep them happy to be a referral source and to stay a client
      • Service your clients as best as you can
      • Keep educating them
    • Lou's original business plan:
      1. Get a customer
      2. Make that customer ridiculously happy
      3. Repeat
  • 6:07 to 8:38 - Techniques for Selling to your Ideal Prospect
    • Qualifying - early and often
    • Two ways you win: by losing early and winning
    • Qualified prospect = willing AND able to buy your product / service
    • BANT (IBM acronym) = Budget, Authority, Needs and Timeline
    • How do you learn this info? Through a conversation!
  • 8:39 to 10:47 - Navigating the Sales Cycle
    • Actually a Buying Cycle, not Sales Cycle
    • Important to overcome objections, uncover their needs and concerns
    • Find out what and who the competition is and differentiate yourself
    • You have to drive the process forward
    • Negotiating and closing are key for bootstrappers!
    • As the person who sold the product, be part of the delivery process!
  • 10:48 to 14:47 - Tips and Tricks
    • No one cares what you think about the status of the deal. What you really want to know is what THEY think about the status of the deal
    • Listen more than you talk. Work questions in at every phase of the proposal / pitch
    • Always ask for next steps, never leave a conversation without understanding the next steps in the process from their perspective 
    • Get before you give 
    • Work backwards from the end to establish a calendar of events
    • Save the proposal / contract until the very end (discuss pricing and budget early on). Once you send this, you've lost all your leverage.
  • 14:50 to 16:48 - Ashland Closing Remarks
    • Want to come to CMBXP (9/20 to 9/22)? Great, get your badge today!
    • Like this podcast? Great! A rating and review is so helpful!
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook)
    • Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Bootstrap, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

Jun 11, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Danny Gutknecht who joined us in November during our roundtable event on Bootstrap. This episode outlines the Quest(ion) Stage of Bootstrap Entrepreneurship and includes so much amazing info on Danny's Essence Mining model. Without further ado, let's hop in and hear what he has to say!

Helpful Links!

Notes:

  • 0:00 to 2:37 - Ashland Opening Remarks and Intro of Danny Gutknecht, Author of Meaning at Work
  • 2:40 to 3:44 - Introduction of Topic - Question Stage 
    • Struggle in entrepreneurship is important, it's helping you learn about what you really want to do
  • 3:45 to 13:00 - Essence Mining
    • Way to understand self and business
    • Example - how siblings are different from each other
    • Resonance - how trust is established through chemicals in the brain
    • Early interest in self discovery and philosophy
    • Personal journey with creating companies and finding personal fulfillment
      • Created essence mining process from his work in recruiting and combining it with philosophies he'd been studying
    • Essence Mining steps:
      • Past 
        • Where did you grow up, what did you enjoy doing as a child, what happened next. Examine narratives about how interests grew. How did those interests move to the next step in school, etc.
      • Present 
        • What am I doing now that I really care about? Where does time melt away? What am I doing when nothing matters anymore? Whatever that is, do more of it.
      • Future
    • We focus our attention on the tension
    • When you mine your narrative, it helps you be present. If you perform this process regularly, you start learning things. You realize that nothing is ever settled, it's a constant learning process.
  • 13:06 to 16:30 - Self Deception - Answer to Attendee Question
    • Caps lock / Caps off technique: argument on paper or on computer, argue both sides (one side caps lock, one side caps off). Argue until the argument is done, come back to it when emotions aren't running as high. 
    • Cultural ratcheting
  • 16:31 to 19:20 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Bootstrap, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

May 29, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Bijoy Goswami who joined us in November during our roundtable event on Bootstrap. This episode outlines the You Stage of Bootstrap Entrepreneurship and includes so much amazing info on Bijoy's MRE model. Without further ado, let's hop in and hear what he has to say!

In other cool news, listen all the way through the episode for a special gift-away... 

Helpful Links!

Notes:

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Bootstrap, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

May 14, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Bijoy Goswami who joined us in November during our roundtable event on Bootstrap. You'll actually hear from him again in two weeks! This episode is the overview of the bootstrap business model and an outstanding overview of the other forms of business models out there. Let's hop in and hear what he has to say!

  • 0:00 to 1:20 - Ashland Opening Remarks and Intro of Bijoy Goswami, Founder of Bootstrap Austin
  • 1:21 to 4:12 - Musical Fugue and Human Fugue
    • Definition of Fugue and Framework of Human Fugue Model
    • Watch a Fugue!
    • Four (4) Basic Houses of Human Fugue 
      1. Phenomena
      2. Rights 
      3. Resources
      4. Meaning
    • Processes inside of houses to deal with each house
      1. Phenomena -- scientific methord
      2. Rights -- democracy // Produces laws
      3. Resources -- observe a problem, create a solution, sell to a customer // Produces business models
      4. Meaning
  • 4:13 to 10:42 - Paths of Entrepreneurship
    • Three different paths of entrepreneurship
      1. Craft Entrepreneurship
        • Cookie cutter business - franchise
        • Easy to enter businesses, hard to differentiate
        • Present everywhere
      2. Funding-Driven
        • VCs, Silicon Valley
        • Investor is driving the whole story
        • Invests in multiple endeavors expecting very few to succeed
        • Creation of novel business models
        • Most fail
        • Hollywood Example
        • Constrained by time, unconstrained in resources
      3. Bootstrap
        • In-between these models
        • Low cost, but not implementing a cookie cutter model
        • Discovery of new business model, but using process of bootstrapping to discover the model
        • Least understood because it's the least studied
        • Term comes from Baron Munchausen pulling himself out of a swamp by his bootstraps
        • Constrained in resources, unconstrained in time
        • Austin examples - Tito's, Kendra Scott 
  • 10:43 to 13:15 - Steps in the Bootstrap Map
    1. You Stage - key action is discover // get to know yourself
    2. Question Stage - key action is awaken // embark on hero's journey
    3. Ideation Stage - key action is demo // create something
    4. Valley of Death Stage - key action is sell // find customers
    5. Growth Stage
    6. Rebootstrap, no model lasts forever
  • 13:20 to 16:28 - Ashland Closing Remarks
    • Book I'm reading - Originals by Adam Grant
      • Tempered radicalism concept from book
    • Like this podcast? Great! A rating and review is so helpful!
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook)
    • Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

Link to Bijoy's Slides

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Bootstrap, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

May 1, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Ashley Thompson, Managing Director at the Blackbaud Institute for Philanthropic Impact, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about thought leadership and how to get yourself on the path toward that. Because there's so much magic in this episode - let's hop in and hear what Ashley has to say!

  • 0:00 to 1:15 - Ashland Opening Remarks and Intro of Ashley Thompson
  • 1:20 to 2:34 - Introduction of Self and Topic
    • How to Win Friends and Influence People - build authentic relationships.
      • Win the hearts and minds of people through listening, humility, and real authenticity 
  • 2:35 to 3:33 - Qualities of Thought Leadership
    • Authentic
    • Truthful
    • Based in real knowledge, awareness, and understanding
    • Vehicle to build a base and your audience
  • 3:34 to 4:52 - What is a Thought Leader
    • Overprescribed today in who is called a thought leader
    • Someone who has a keen sense of the scope in their area of focus
    • Humble, aware of how much they have to learn in the space
    • Someone who is driven to share knowledge (and often)
    • Builds up a perspective and thoughts
    • Takes years to achieve thought leader status
  • 4:53 to 10:13 - How to Be on the Path Toward Thought Leadership
    • Aligning where your passion meets your audience
    • Tips!
      1. Get specific and narrow in focus
      2. Do your research (every day, day in and day out)
      3. Build your audience / know your audience
      4. Connecting with and networking with the experts in the space
      5. Get published and speak as much as you can
      6. Be conscious about social profiles
      7. Create lists (roll up stuff / boil stuff down)
      8. Be focused on the future
    • Start thinking about your passion and your north star.
  • 10:19 to 13:22 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

We're headed for Bootstrap, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

Apr 16, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Erica Ekwurzel, Founder and Owner of CivicAIM, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how to get to know your donor and how to prospect (with specific examples!). Because there's so much magic in this episode - let's hop in and hear what Erica has to say!

  • 0:00 to 1:35 - Ashland Opening Remarks and Intro of Erica Ekwurzel
  • 1:40 to 2:33 - Introduction of Self and Topic
    • Founded CivicAIM - works with gift givers
    • What do we think of when we think of "fundraising"?
  • 2:34 to 3:46 - Why Do People Give?
    • Because they're asked
      • Because people that they trust ask them
    • Because they believe in your cause
    • Because they want to be recognized / because they want to be part of a larger purpose
    • Tax advantages
  • 3:47 to 6:18 - What Do Donors Expect and Want?
    • We've all donated before and have experienced either a response from the organization we donated to or no response until they make another ask
      • Think about how you'd want to be treated if you were the one making the donation
    • Acknowledgement and accountability 
      • Communication - share the narrative as well as the quantitative data. How has the donor contributed to that work?
      • A good rule of thumb - 7 touches with a donor before the next ask.
        • Touch can be a generic thank you or personalized. 
        • Handwritten thank you goes so far!
  • 6:19 to 7:18 - Doing Your Homework - Getting to Know Your Donor (Individual)
    • 80% of fundraising is doing your homework, it's not the ask. 10% is about the ask.
      • Know who your donors are and what motivates them. Position yourself to know this information and when it's the right time to ask them
    • How can you do this?
      • Ask your current donors (one-time or veteran) what it was that brought them in to make a donation to the organization. Ask why they're sticking with you.
  • 7:19 to 10:08 - Finding Grantmakers and Organizations
    • Regional Foundation Library (if you're in Austin)
      • Database that's open to the community
      • Clearinghouse for all sorts of grantmakers (corporation, foundations, etc)
    • After you have your list from this search, dig in a bit deeper and make sure it's a fit
      • Pull the organization's 990 and look at what organizations they gave to, what type of projects they funded, and the amount of funding given
      • Who serves on their board? 
        • Ask your donors or board if they have any connections to the organization's board
      • For organizations that don't have a website or annual report, the 990 is a great way to learn about their application process
  • 10:10 to 10:36 - Always Be Authentic
    • When you're fundraising, always be yourself!
    • Be proud of what you're representing. You aren't begging, you're asking donors to contribute to a larger cause.
  • 10:38 to 11:03 - Be Quiet and Listen
    • After you give your intro, be quiet and listen to prospective donors
    • See what their interests and concerns are
      • Be open to that!
      • They might have criticisms and thoughts that are valuable to making a better organization
  • 11:04 to 11:41 - Don't be Discouraged After a "No"
    • Sometimes it's the timing or it just wasn't in alignment
    • A "no" is only a "no" today, things can change tomorrow
  • 11:46 to 15:16 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Just one more on Fundraising, then we switch to Bootstrap, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Mar 19, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Aubrey Wilkerson, Executive Director of Out Youth, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, he has so much to share about revenue streams and how to play to your strengths for funding sources. Because there's so much magic in this episode - let's hop in and hear what Aubrey has to say!

  • 0:00 to 3:41 - Ashland Opening Remarks and Intro of Aubrey Wilkerson
  • 3:46 to 4:52 - Introduction of Self and Topic
  • 4:53 to 7:10 - Sources of Funding
    • Grants
      • Researching and finding grantors
      • Writing Letter of Intent 
      • Writing Grant
      • Interviews / Site Visits
      • Executing the Grant
      • Reporting and Deliverables
    • Corporate Gifts
    • Individual Giving // Employee Giving
      • Find Prospective Funders
      • Meeting 
      • Emailing / Direct Mailing 
      • UT model was 12 contacts a year with only one ask a year for money
    • Event Fundraising (Gala, Luncheons, etc)
    • Each category has a lot of work associated with them
    • Think about your capacity and how much you can take on and execute when thinking about diversifying your revenue streams (and whether or not you can)
  • 7:11 to 8:23 - Should You Diversify Your Funding Streams?
    • Depends! It depends where you are with the project and much more
    • Out Youth annually reviews its revenue streams to see how to better diversify for coming years
    • If all your funding is from one source (all your eggs are in one basket), you better watch that basket closely
  • 8:24 to 9:49 - Downside to Isolated Funding Streams
    • Individual Giving
      • Responsive to things outside your control (like the economy, election cycles)
    • Grants
      • High reward
      • Grantors can change funding models and not renew the full grant, might mean releasing employees if the grant is lost
  • 9:50 to 11:00 - Diversified Revenue Streams as Future Goal 
    • At some point, the goal should be to have diversified income streams
    • Start with your best and natural fits first, the lowest hanging fruit first
    • Have future goals for improvement in areas that aren't your speciality
  • 11:01 to 11:46 - Making a Case for Supporting the Arts
    • Learn how to message the importance of investing in all forms of art
  • 11:47 to 13:07 - Beyonce Story!
    • Included because it's heart warming and lovely!
  • 13:11 to 15:07 - What Aubrey Learned from Years in Fundraising
    • The value of stewardship and building a relationship with donors
    • Fundraising jobs at first are technical, it wasn't till he was actually asking for money that he learned how it all worked together
    • If someone is actually connected to the project, asking money for it is easier
  • 15:08 to 16:28 - Donor Circles / Donor Societies
    • How they work
    • Host a low impact event (wine and cheese) that's an update about the organization or project and then don't ask for money
  • 16:32 to 17:38 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Fundraising, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Mar 7, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Meghan Wells, Cultural Arts Division Manager at the City of Austin Economic Development Department, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how to be a better collaborator. Because there's so much magic in this episode - let's hop in and hear what Meghan has to say!

  • 0:00 to 1:06 - Ashland Opening Remarks and Intro of Meghan Wells
  • 1:10 to 1:49 - Introduction of Topic (Public / Private Partnerships)
    • Public sector = government
    • Private sector = community members that want to partner
  • 1:50 to 3:44 - Be Authentic
    • Tell your authentic story
    • Be committed to making good work and to your craft
    • Be invested in yourself
    • Make good work, then get it out into the world
    • Document it - take pictures, record things, build a portfolio, create a budget history, list of references (partners / clients / funders / collaborators)
    • Build a world
  • 3:45 to 4:53 - Partnership is an Art, Not a Science
    • This is one way to do it, there are others. Forge your own path.
    • Talk to someone who has already done it, find a mentor
    • Fiscal sponsor - "big brother" entity to give feedback, best practices
    • City of Austin staff is a resource
  • 4:54 to 5:26 - Know What Your Goal Is
    • What is your goal?
    • How will support help you reach your goal?
    • What will your project or work contribute back to the funder? 
    • How will you provide a public benefit?
    • Do your thing
  • 5:27 to 6:12 - Work Within Established Funding Frameworks
    • Know the deadline
      • Start WAY before the deadline
    • Read the guidelines (make sure you understand them)
  • 6:13 to 8:46 - Build Relationships
    • Build trust, help make them understand that their investment in you is a smart one
    • Half of this is luck (and timing)
    • Example about how outreach can turn into more and build a relationship
    • Don't be shy, share your information
    • Ways to network
    • Just start talking to people
  • 8:48 to 9:16 - Get Feedback
    • Ask for critique
    • Helps your work improve
  • 9:17 to 10:00 - Think Like a Business
    • Figure out a long-term plan and transfer it into a business plan
    • You need to make money
    • Think about how your income and expenses are part of the picture
    • Small Business Program at City of Austin has resources
  • 10:01 to 10:43 - Don't Be Afraid of Testing Your Assumptions
    • Reshaping your identity and exploring new areas of creative work is healthy, but don't have too many that you aren't focused
    • Keep everything under an umbrella, but taking risks is good
    • Funders like innovation, think about that in the context of your work
  • 10:44 to 11:25 - Biggest Piece of Advice
    • Plan ahead
    • Start Early
    • Ask a lot of questions
    • Don't give up, if at first you don't succeed, try again
    • Timing can help you or hurt you
    • Build relationships
  • 11:30 to 16:36 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Fundraising, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Feb 26, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Sally Blue, fundraising coach and consultant, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how your vision should be what's driving your fundraising. Because there's so much magic in this episode - let's hop in and hear what Sally has to say!

  • 0:00 to 1:39 - Ashland Opening Remarks and Intro of Sally Blue
  • 1:43 to 2:44 - Introduction of Self
  • 2:45 to 6:12 - Misson, Vision, and Your Why (and how it connects to fundraising)
    • Your mission and vision should be the basis of your fundraising, should be the heart of what you're doing
    • Be clear on your mission / vision
    • Be sure your board knows them too!
    • Mission = what you do everyday, day to day activity of your organization.
    • Vision = big picture, where are you going. How is the world different because you exist?
      • This piece is fundamental to your fundraising. Makes people want to be involved with and a part of what you're doing
    • Fundraising should never be about begging. It's your opportunity to share something you're passionate about.
    • Why - where you can build in some of your more personal pieces. Knowing what they are helps you know when to say no.
  • 6:13 to 6:56 - Saying "No"
    • Having clarity around your why, mission, and vision will help you when you need to say "no"
    • Sometimes you have to walk away from money and opportunities
    • Learning to say no comes from seeing when an opportunity isn't in alignment with your vision, mission, why
  • 6:57 to 8:36 - Talking About Money
    • We all have a hard time talking about and asking people for money
    • It's important to remember that it's hard for anyone to talk about this when asking for money
    • Don't make assumptions or project your views about money onto your prospective donor
    • Make sure your prospective donor is a match for your mission / vision 
    • Decide if you want to live in scarcity or abundance
  • 8:37 to 10:55 - Traps You Can Fall Into When You Lose Sight of your Mission and Vision in Your Messaging
    • Becomes very easy to lead with the need
      • i.e. we need costumes, roof is caving in, etc.
    • This is fine for a little while, but causes fatigue relatively quickly
    • Causes anxiety and tension with your donors
    • Lead with vision / not need, helps donors be invested and not transactional
    • "Nobody wants to give money away, they want to invest in important causes"
  • 11:00 to 14:31 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Fundraising, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Feb 5, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Kyle Banahan, Brand Manager for SkinnyPop Popcorn at Amplify Snack Brands, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about positioning along with the other p's. Because there's so much magic in this episode - let's hop in and hear what Kyle has to say!

  • 0:00 to 2:28 - Ashland Opening Remarks and Intro o Banahan
  • 2:32 to 3:44 - Introduction of Self and Topic (Differentiating in a Crowded Market)
    • Former Brand Manager for Lean Cuisine and Hot Pockets
  • 3:45 to 5:47 - 4 P's of Differentiating - Low Hanging Fruit
    • Attended SXSW Panel "Why Marketing Hasn't Changed in 10,000 Years" and was reminded of fundamentals
    • 4 P's
      • Product - change the product slightly.
        • Example - a smaller popcorn (smaller kernel)
      • Price - be less expensive
      • Packaging - logo change or packaging
      • Promotion - market in a different medium than competitors
    • Short-term change as it's short-term value from consumers
    • The 4 P's are low hanging fruit
  • 5:50 to 9:26 - True Path to Differentiation - Positioning 
    • Define positioning and how you create value for consumers, that is going to be the way that you actually differentiate
    • Positioning is the what. What is your brand?
    • Positioning is the answer to this question: What does my brand have that consumers value that the competition can't deliver?
    • You will never differentiate on a long-term basis if you can't answer this question
    • Example with Bounty paper towels (**disclaimer - Kyle made up this positioning statement**)
      • To the person cleaning up the spill, Bounty is the paper towel that is the most absorbent. 
        • Differentiation here is "most absorbent"
        • Every piece of communication will reinforce their positioning of "most absorbent."
    • Use positioning to inform 4 P's
    • Every brand uses positioning as a framework to launch from
  • 9:27 to 10:45 - After Positioning Comes Personality
    • Further differentiation comes from personality
    • Example with Brawny and Bounty
      • Brawny might be adventurous and sexy
      • Bounty might be family friendly, incorporate family friendly designs and partner with Despicable Me
    • Personality communicates positioning
  • 10:47 to 16:07 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for Fundraising, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Jan 26, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features James Lanyon, Vice President of Strategy and Innovation at T3, who joined us in June during our roundtable event on Branding. As you'll soon find out, he is a fount of knowledge on all things sales AND designing products for your audience. Because there's so much magic in this episode - let's hop in and hear what James has to say!

  • 0:00 to 3:46 - Ashland Opening Remarks and Intro of James Lanyon
  • 3:51 to 6:53 - Introduction of Self and Topic (Designing for Sales)
    • Despite all the case studies and business books you read, the truth in product and service creation that generates more demand is really more fundamental and gets down to two key realities.
    • Personal story about graduate program
    • Background in sales over 18 years
      • Opportunity to control your own destiny from sales
  • 6:54 to 7:48 - Where You Need to Focus
    1. Pitch
    2. Product - does the product speak for itself and have value
      • Tendency is to err more toward one than the other
      • Spend too much time noodling what you'll put out there
  • 7:49 to 8:53 - CustomerCentric Selling
    • CustomerCentric Selling 
      • Sales isn't a sin
      • Most really great salespeople are more like therapists and consultants
        • Innate ability to get people to lower their guard and talk about real issues
  • 8:54 to 9:32 - Three (3) Need States Someone Will Transact With You For
    • Ultimately a person or company is going to give you money for one of three reasons:
      1. I need to achieve a goal, get from Point A to Point B
      2. Solve a problem, got stuck somewhere along the way
      3. Satisfy a need, I have a feeling Point B is out there, but I don't know how to get there
  • 9:33 to 12:37 - Don't Stop at the Sale, Create the Product
    • Sales and product creation are co-conspirators
    • Create a feedback loop with the honest conversations you have with clients and customers to create opportunities for business
    • You wear all of the hats as a business owner, but the two that should be worn at the same time are sales person and product creator
    • Don't just use it to hone your pitch, use it to hone and create your product
  • 12:38 to 14:07 - Pain Scale
    • Pain scale like you'd see at the doctor's office with a series of faces from 1 to 10 to showcase pain
    • Solution in search of a problem - when something is created that isn't a pain point for people
    • Most issues on the far right side of the scale (where they're hurting) aren't being addressed and that's what people need and will pay for
  • 14:08 to 15:00 - Test and Learn Processes
    • Instead of responding immediately to a good idea and shifting your business model and overhauling your website, send a test email to say 25 of the 500 people in your database with the new idea you have.
      • Keep repeating until you get 25 "no, I have no interest in this" and then check it off and move on.
  • 15:01 to 17:16 - Lean Business Model Canvas
    • Most start-ups are forced to do the exercise (if they get any funding)
    • Several options for the Lean Business Model Canvas: Link to Lean Business Model Canvas on Canvanizer , Link to LEANSTACK site, or do a google image search
    • Important for any business owner or entrepreneur to complete, not just start-ups seeking funding
    • The problem doesn't have to be profound, but it has to be problematic in some sense for it to be a solution 
    • You can write it over and over again, that's how businesses change over time
    • One of the greatest assets you can have is to create a metaphor: I'm the this of that
  • 17:20 to 19:07 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for one more on Branding then we move to Fundraising, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Jan 8, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Kaitlin Maud, Director of Strategy at T3 and independent consultant, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about branding overall, but more specifically about leveraging your personal brand for your business strategy. And, she does it in right at 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Kaitlin has to say!

  • 0:00 to 2:13 - Ashland Opening Remarks and Intro of Kaitlin Maud
  • 2:19 to 3:30 - Introduction of Self
  • 3:31 to 8:27 - Introduction of Branding (relaying for purposes of sharing the same definition)
    • Brands exist in the eyes and mind of the consumer
      • Consumers perception of your brand, is your brand
    • You can create a visual representation of a brand (i.e. Nike ads)
    • Tone of voice, product and service offering all play into the brand (i.e. Tom's, 1 to 1 giving)
    • Intangibles -brand promise and who your company associates with
    • Brands are important in the world for two reasons
      1. They help you make decisions (need to make assumptions to be able to make quick decisions)
      2. It's important for us as humans to understand our place in the world and have a sense of self in relation to other people. Brands help us accomplish this by association. 
        1. Dunkin Donuts, Boston example
        2. SNL Sketch with Casey Affleck
  • 8:28 to 11:28 - Personal Branding 
    • Is your personal brand who you are (your authentic self) or is it a persona or an avatar of who you are that you control and put out into the world?
    • The answer is...it varies from person to person, it's a spectrum. It depends on your consumers (i.e. customers, prospective clients, hiring managers, recruiters)
      • Example with a spiritual advisor and an attorney
  • 11:29 to 15:51 - Three (3) ways to take the concept of personal branding and apply it to your business strategy
    1. Use your professional experience as a story
      1. Storytelling builds trust, helps you be more memorable
      2. Find ways to take bullets off the page and into a coherent story
    2. Use your personal interests and hobbies as an approach to target customers
      1. Example with social media marketing and applying that to your interests
      2. Assess your individual interests as a way to determine who your end customer can be
    3. Use your values as a decision making process
      1. Example with she / her pronouns Kaitlin uses in user journeys
  • 15:58 to 17:09 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for more on Branding, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Dec 27, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Rachel Clemens, Chief Marketing Officer at TradeMark Media, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about the principles behind every engaging story and does it in just over 10 minutes! Because there's so much magic in this episode - let's hop in and hear what Rachel has to say!

  • 0:00 to 1:40 - Ashland Opening Remarks and Intro of Rachel Clemens
  • 1:42 to 2:13 - Introduction of Self and Topic (Behind Every Engaging Story...is a Set of Principles)
  • 2:14 to 2:50 - Why Storytelling is Important
    • Humans are predisposed to tell stories
    • Wired for conclusion, want closure on story
    • Stories allow audiences to move from passive to active
  • 2:51 to 5:18 - Unearthing Stories & Rules of Storytelling 
    • Underlying foundations for your storytelling
      • Know thyself
      • Point of view / perspective - rallying cry either for or against something.
        • You should turn on 50% of your audience and turn off the other 50%
        • Example from previous agency
    • (For founders) Dive into your history to find your stories
    • Allow yourself to be vulnerable
      • People want to hear stories about real humans
  • 5:19 to 7:06 - Story Spine
    • Beginning, middle, and end of a story
    • Need all three parts to be engaging
      • Beginning - starts with one day
        • Set the status quo, the lay of the land
      • Middle - until one day
        • What starts the journey, signals that something is changing
        • Because of that, because of that - as many or as few as you need to tell the story
      • End - until finally - the conclusion
    • Example with squirrel
    • Case studies are good examples for story spine
  • 7:07 to 10:58 - Uncovering story through common plots
    • Overcoming insurmountable odds
      • Erin Brockovich example
      • Underdog story, what's an underdog story for your organization (you or your client)
    • Unlikely pairs
    • Using creativity to solve a big problem
      • MacGyver 
        • How you're using the tools in your business to solve big problems
    • Good versus Evil
      • Hero and a villain 
        • Client is the hero
        • Villain can be a person or a concept
    • Experience
    • Status Quo
  • 11:03 to 12:22 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for more on Branding, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Dec 11, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Trenzio Turner, Parter at Sanders\Wingo, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about empathy - how it differs from sympathy, how you can develop it, and how you can leverage it for your brand; and does it in just under 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Trenzio has to say!

  • 0:00 to 2:14 - Ashland Opening Remarks and Intro of Trenzio Turner
  • 2:14 to 2:37 - Introduction of Self and Topic (What is Empathy, How Do I Use It and How Can I Leverage it For My Brand?)
    • Empathy is a strength, not a weakness
  • 2:38 to 4:19 - Difference Between Sympathy and Empathy
    • Empathy - putting yourself in someone else's shoes, understanding or relating to their beliefs, concerns, experiences or their emotions.
    • Sympathy - having concern or showing welfare or sorrow for someone's misfortune or loss
    • Empathy is ascending over time, sympathy is fleeting
      • Example with passing of friend's loved one
  • 4:20 to 6:53 - How Do You Use It
    • Active listening - seeking to understand (about meaning, about purpose)
    • 7 Key Components
      1. Be attentive
      2. Ask open-ended questions
      3. Ask probing questions
      4. Requesting clarification
      5. Paraphrasing
      6. Reflect on feelings (be mindful of nonverbal cues)
      7. Summarize (create next steps)
    • Paul Lyons (writes about empathy in the workplace)- "people want to be heard and have their view acknowledged." It's not necessarily about agreeing, but about acknowledgment. 
  • 6:54 to 11:31 - How Can I Leverage Empathy For My Brand
    1. Create a culture where empathy is nurtured and expected
      • Make questioning to understand a part of your DNA, part of the ethos of your brand
      • Prioritize progress over wins and losses
        • Example with $2 bills at agency to recognize progress over wins / losses
    2. Hire people with empathy, have soft skills
      • It's sticky, people want to stay
      • Millennials perform better in an environment with empathy-based managers
      • If managers don't have that, create a training program that includes empathy
      • Unconscious bias training
    3. Create solutions (products, services, offerings) through an empathetic lens
      • Silicon valley has mastered this
      • New disciplines developed - design thinking, chief sustainability officers, UX, UI - all based on empathy
  • 11:32 to 11:47 - Theodore Roosevelt quote
    • "Nobody cares about how much you know until they know how much you care."
  • 11:51 to 12:52 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for more on Branding, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Nov 29, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Billy Moyer, Author and Founder of SOS Leadership, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, he has so much to share about setting up relationships properly in the first place (to avoid burning bridges); and does it in just under 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Billy has to say!

  • 0:00 to 1:28 - Ashland Opening Remarks and Intro of Billy Moyer
  • 1:33 to 3:33 - Introduction of Self and Topic (Walking Away Gracefully: Calling it Quits Without Burning Bridges)
    • Example with prospect that wasn't a fit and how Billy helped that prospect find the right provider for their needs.
    • Approach is to look at why he shouldn't work with a certain client instead of why he should 
  • 3:34 to 5:40 - The Conversation that Leads to Exiting a Relationship Really Begins When the Relationship is Formed
    • Start at the beginning with clear goals and expectations of what you want the relationship to be (i.e. contracts)
    • It's a lot easier to end a relationship if it was clear up front
    • Prenup is signed BEFORE the wedding, not after
    • Formalizing expectations later in the game brings time draining consequences and emotions into the equation
  • 5:41 to 6:50 - Avoid Using the Word "Maybe"
    • Maybe means "No, but I don't want to hurt your feelings"
    • Example with t-shirts for an event 
  • 6:51 to 13:23 - When Having "the" Conversation, Utilize the Following:
    • Stay calm
    • Be mindful of saying and writing things you will come to regret
    • Be understanding of where the other party is coming from, empathize with them
    • Be direct
      • Things get messed up when you aren't direct
      • You want to know when it's ending
      • Having a repeat of the same conversation is harder the second time
    • Too much worry around burning bridges creates indirectness 
      • The longer something gets drug out, the more likely it is to burn a bridge
      • If you have practiced directness, calmness, empathy, and setting expectations in advance and the bridge still gets burned - do you care?
    • Stick to facts, leave emotion out of it
      • Business itself is logic, though some parts include emotion (sales, sharing vision, etc)
      • Make decisions based on what's best for your business
    • Jerry Maguire quote - "It's not show friends, it's show business"
      • Friendship is an emotional relationship
      • Emotion trumps logic, it's very difficult when you mix those together
    • Don't dredge up the past or place blame
    • Be fair, don't leave someone with an unfinished project
    • Be reasonable, don't leave someone scrambling
    • Practice emotional maturity
    • Say "thank you"
      • Thank a person exiting the relationship for the contributions they made to the project, organization, etc. Shows emotional maturity and respects their involvement. 
    • Always look for "win win" situations
      • Want for both parties (you and the other) to win
      • If you can't get "win win," then aim for "win"
      • What you don't want is "lose lose," it never works out well
    • Number one role of a manager - inspect what you expect
  • 13:28 to 14:55 - Ashland Closing Remarks
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook)

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for info on Branding, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Nov 6, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Kara Kriegshauser, Client Services Professional, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, she'll walk you through the fine art of managing up, down, and across in under 15 minutes. Because there's so SO much that's exciting about this episode - let's hop in and hear what Kara has to say!

  • 0:00 to 1:40 - Ashland Opening Remarks and Intro of Kara Kriegshauser
  • 1:41 to 3:44 - Introduction of Self and Topic (Managing Up, Down, and Across)
    • Managing up - trying to influence someone to change their mind who has say over your paycheck
    • Managing down - managing an employee, assistant, intern
    • Managing across - working with someone equal to you (a peer) to accomplish a goal that you desire
  • 3:45 to 5:10 - Success is about influencing others / 3 Main Things to help create influence
    • Empathy
    • Information
    • Reciprocity
      • Queso versus sushi with friend example that uses all three principles
  • 5:11 to 6:34 - Mutual Respect
    • Google study about what makes teams successful within Google. Survey result was "being nice to each other"
    • Mutual respect
    • What piece can you control and how can you influence within that
  • 6:35 to 11:19 - Understand Place in System and How to Build Influence
    • What's my goal. What can I control? What's my role? So, what can I control within my role?
      • Managing up example with CEO at former company
      • Managing up example with boutique owner and task management software Asana
        • Pilot your idea!
        • After implementation, work with the manager to find more ways to improve the process or solicit feedback for improvement
        • Take time to celebrate
  • 11:20 to 12:02 - Parting Quotes
    • Steve Martin, "a mistake that we make is we ask ourselves who can help me when the question to ask is instead whom can I help first."
      • Builds mutual respect
    • "The key to successful leadership today is influence and not authority."
  • 12:07 to 13:23 - Ashland Closing Remarks
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook)

Links that Kara references:

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for more info on Managing Professional Relationships, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Oct 12, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Dr. Vagdevi Meunier, Founder and Executive Director of The Center for Relationships, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, she'll walk you through the fine art of boundary setting in under 15 minutes. Because there's so SO much that's exciting about this episode - let's hop in and hear what Dr. Vagdevi has to say!

  • 0:00 to 1:43 - Ashland Opening Remarks and Intro of Dr. Vagdevi Meunier
  • 1:49 to 2:39 - Introduction of Self and Topic (Boundaries)
    • As soon as you're in a relationship, you have to think about boundaries
    • We negotiate boundaries from the time we're children
  • 2:40 to 6:37 - Setting boundaries
    • Know what makes you feel like somebody crossed a boundary for you
    • Boundaries are about personal integrity and self knowledge
    • Boundaries are necessary because they create safety and allow people to be the best versions of themselves 
    • Safety is necessary for creativity 
    • Setting boundaries is an important skill for creatives to have
    • Self awareness and observation are key to understanding personal boundaries
    • Think about personal values and sense of purpose
    • Know what makes you flourish and feel free (not restricted)
    • Know your limits and capacities
      • Know when you're approaching your capacity
      • Negotiation changes when you have a better sense of your capacity
    • Know what makes you feel fear or lack of safety
    • Know what you have a tendency to do
  • 6:38 to 7:03 - Guiding Principles
    • Write out a three sentence statement about what you're about
      • How do you want people to experience when in relationship with you
      • This becomes your set of guiding principles
  • 7:04 to 9:45 - How to Set Boundaries
    • Learn to be assertive and not aggressive
    • John Gottman research - four behaviors that are aggressive rather than assertive:
      1. Criticism
      2. Defensiveness
      3. Contempt
      4. Stonewalling 
    • The antidote for each of these is assertiveness
      • 3 R's Formula:
        • Receive
        • Reflect
          • Implicit Values
        • Respond
  • 9:46 to 10:26 - Put yourself first
    • Take time for self care!
    • Meditate
    • More likely to stand up for ourselves when we feel like we're befriending ourselves
    • Seek consultation
  • 10:27 to 11:24 - The Art of Saying NO
    • Always begin with a "Yes" and then talk about what you need and want and when it would be a good idea for you to offer that
  • 11:27 to 12:39 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

Get ready for more info on Managing Professional Relationships, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Aug 31, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Jen Spencer, Founder of The Creative Executive, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, she's basically crafted a Professional Relationship 101 course that you get to partake of in under 15 minutes. She begins with defining various types of relationships then walks you through how to design them to work for you. Because there's so SO much that's exciting about this episode - let's hop in and hear what Jen has to say!

  • 0:00 to 0:57 - Ashland Opening Remarks and Intro of Jen Spencer
  • 1:00 to 2:14 - Introduction of Self and Topic (Designing Professional Relationships)
    • She isn't referring to all of the relationships that are part of your network (some of those are at a more superficial level), instead she's talking about the deep, meaningful relationships that are part of your business or career
    • Assumption that there's a mutual relationship of giving and taking (reciprocity, not one-sided)
  • 2:15 to 6:05 - Types of Professional Relationships
    1. Guides - could be a mentor or coach, colleague. Someone who helps guide you in your business and on your career path
    2. Partners - can be formal and informal.
      1. Link to Jen's blog post: "10 Things to Think About Before You Get Work-Married" 
      2. Uncommon to have a 20 year business partnership
      3. Collaborators 
        1. Alliance / Affiliation, a more formalized collaboration
      4. Conduit / Channel Partners
    3. Workers - employees or subcontractors. With workers, you make the call, you're in charge
    4. Clients - everyone has them!
  • 6:06 to 9:13 - Three Phases for Designing Relationships
    1. Creating - you need a direction for where you're wanting to go. Creation is about the initiation phase or "dating." Do you share values with your partner / collaborator?
      1. Link to Jen's Values Assessment (you'll need to share your name and email address to download it)
      2. What's the agreement part of the relationship, figure it out beforehand
    2. Maintaining - you're being assessed and you're assessing other people about what's working and what's not working.
    3. Refining - Use action around what you've learned in the maintaining phase. You can:
      1. Course correct
      2. Expand the relationship
      3. Pause it if it didn't feel like a good fit
      4. End it 
  • 9:14 to 9:40 - Three Questions to Think About for Your Professional Relationships
    1. Where are you going?
    2. List top 10 to 20 relationships that fit inside of Guide, Partner, Worker, Client categories
    3. What's working, what's not working, and what's missing for where you're going? 
  • 9:43 to 11:41 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

Get ready for more info on Managing Professional Relationships, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Jul 31, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Claire Winslow, President and Senior Strategist at Best Practice Media, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some completely brilliant insights into the world of Online Reputation Management and what you can start doing now to own your front page. She chats about which platforms you can solicit reviews on (if you must), how to google yourself incognito, tools for managing your online reputation, and so much more. Because there's so SO much that's exciting about this episode - let's hop in and hear what Claire has to say!

  • 0:00 to 1:11 - Ashland Opening Remarks and Intro of Claire Winslow
  • 1:16 to 1:26 - Introduction of Self and Topic (Online Reputation Management and Social Listening)
  • 1:27 to 3:34 - Social Audit and Online Reputation Audit
    • Social Audit - what someone is doing on social, what their competitors are doing, etc.
    • Online Reputation Management Audit - Google people, company, executives and see what can be found
      • The best place to bury a dead body is the 2nd page on google search results
      • Your current online reputation is the top 10 results
      • Search in incognito mode to see your true online reputation
      • Important to know - how much of the content on your first page do you own yourself and how much was created by other people (or it isn't about you)
        • Best Practice Media example, took some time to own the first page because people often search for Best Practices IN Media
  • 3:35 to 5:09 - Social Listening Tools
    • Google Alerts - a free tool to help you monitor your online reputation
      • Set one for your own name, your company's name, your industry, your competitors
      • Remember to put the text in quotes ""!
      • Takes about 24 hours for results to populate
    • Enterprise level tools (like Spredfast and Brandwatch)
      • Probably don't need these tools when getting started
      • These tools can measure brand sentiment
      • VERY expensive
    • Lower cost social listening tools
  • 5:10 to 8:52 - Review Platforms!
    • Yelp - strict algorithm. Do not solicit reviews, they will not stick. Yelp knows when they're fake. 
    • Google My Business - you need a physical, brick and mortar address. PO Boxes (and the like) aren't accepted
      • Select either home address (not recommended), OR
      • Coworking space floating membership, most low cost options will allow you to use their address
    • Facebook
      • Not often thought of as a review platform
      • If you have a local page, you can get reviews
      • No algorithm for filtering out reviews
    • LinkedIn
      • You won't get negative reviews
      • Endorsements, the value is unclear
      • Recommendations are very helpful, especially when you're on the hunt for a job or new clients or when you're bidding for a client or piece of work
    • Glassdoor 
      • Platform for employees to comment about previous or current employers
      • Glassdoor has great SEO
    • Industry specific platforms
      • Avvo - for lawyers
      • Healthgrades - for doctors
      • Angie's List - services
      • Search for arts and freelancer platforms
      • Don't count these out! These are great opportunities to get new clients.
  • 8:53 to 11:22 - What to Do If You Don't Own the Content on Your First Page Or Don't Like What You See
    • Do your Local SEO - take brick and mortar address and make your own directory listings:
    • The deeper dive is to create your own content to own your front page
      • Active blog, social platform
  • 11:25 to 13:25 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

One more on Digital Marketing, then we move over to Managing Professional Relationships so stay tuned!

Thanks!

Ashland, Creatives Meet Business

Jun 27, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Cortney Hickey, Digital Marketing Manager at lookthinkmake, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some completely brilliant insights into the world of SEO and what you can start doing now. She chats about when to be creative (and when not to be creative), how to set up a Keyword Planner, how to update previous content to be more searchable and so much more. Because there's so SO much that's exciting about this episode - let's hop in and hear what Cortney has to say!

  • 0:00 to 1:35 - Ashland Opening Remarks and Intro of Cortney Hickey
    • There's a couple hisses and pops in this episode - sorry!
  • 1:36 to 2:07 - Introduction of Self and Topic (how to get search engines to work for your blog)
    • SEO can seem intimidating, but it's not! 
    • SEO is for any size of business
    • There are tools you can start using today 
  • 2:08 to 2:50 - What Search Engines Do
    • Two functions:
      • Spider - they crawl around every page and link on the interwebs and create an index of everything that's out there
      • Answer Machine - create ranked lists of websites that they deem relevant and popular for a certain search term using algorithms or ranking factors
        • The full algorithm and ranking factors aren't revealed, but SEO professionals have a very good idea of what they're looking for
  • 2:51 to 4:03 - Why Blogging Is Important to Search
    • Search engines see new content as a ranking element
    • Search engines include dates for when posts were written
    • 3/4s of people use search engines to find local business information
    • Power of SEO grows over time
  • 4:23 to 5:04 - Blog Content and Best Practices
    • Focus should be first on quality content
    • Ultimate goal: write useful blog posts that are optimized for search
    • Focusing the content of each post pretty narrowly
      • What's the goal?
      • Is there a metric I can measure that goal against? 
      • Keep the content between 300 and 700 words
  • 5:05 to 7:51 - Keyword Research
    • The terms need to be something that people are searching for
    • Google Keyword Planner tool - it's free, you just need to create an Adwords Account
    • Enter in your website, theme or keyword you're thinking of and it will create a list of keywords that are relevant. Also provides search volume for the keywords.
      • The more search volume, the more competition. And thus, the harder it is to get ranked.
      • Look for long tail keywords
    • Example about "favorite things to do in Austin" blog post, get more specific.
    • Google Keyword Planner is a good place to start, but it's not creative.
    • Think outside the box!
    • Think in the searcher's brain and not just from what Google has told you
    • Once you have your keyword, pick around 3 to 5 variations of that keyword
    • Keep it natural in your content
  • 7:52 to 11:07 - Onpage Optimization
    • If you have a website hosted on Wordpress or another CMS, there's usually a plug-in that can help you get started. Yoast for example is helpful for Wordpress
    • The plug-in will analyze content, give you information on keyword density, give you an opportunity to fix your titles and descriptions of pages, and is really useful for people just getting started.
      • No code!
    • The most important aspect of this is your title tag (what shows up in search engines that people click on)
      • Don't get creative here, say EXACTLY what the blog is about
      • 70 characters or less is a good length
    • URL - most URLs are based on the name of the post, but you should shorten as much as you can.
      • Remove stop words (e.g. And, The, An) to shorten the URL
    • Meta description - the search preview snippet shown below your title
      • Not an SEO factor, but very important to stand out from other results on page
      • Any words in here that are used by a searcher are in Bold. 
    • If you're updating any images or using any media, you can set alt descriptions and give an exact title of what your image is.
      • Helps search engines with what image is about
  • 11:08 to 12:12 - Once the Post is Published - Linking
    • What other resources can you point to, include other internal or external links
    • Internal linking - the way your own website links to pages within itself
      • Important ranking factor
      • Search engines will think the page with the most links to it is the most important 
    • When you write a new blog, think about an older, more authoritative page to point from.
      • Look at your homepage or a popular previous blog, see if there's a module you can link from
  • 12:13 to 14:47 - Outreach and Amplification and SEO Takeaways
    • Social sharing and telling everyone you know!
    • Main takeaways:
      • Results of SEO don't happen overnight
      • You can't hurt anything by getting started
      • You can revisit previous content and pages to your website and make changes
        • Go to Google and type in Site: (and your website)
        • It will show all of the pages it has crawled and indexed and include the titles and meta descriptions
          • Google has webmaster tools to provide more help if pages aren't showing up
      • You can update pages on your site, not just blogs
        • Homepage, services, etc
        • Make sure external links aren't broken
      • Don't be afraid to get local with your content
  • 14:48 to 16:27 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

More on Digital Marketing so stay tuned!

Thanks!

Ashland, Creatives Meet Business

May 25, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Chad Jones, founder of Hatcreek Marketing, who joined us in February during our event on Digital Marketing. As you'll soon find out, he shares some awesome insights into the world of analytics and what you should really know. He chats about the scientific method, how to find the analytics that you actually need to measure and so much more. Because there's so SO much that's exciting about this episode - let's hop in and hear what Chad has to say!

  • 0:00 to 1:43 - Ashland Opening Remarks and Intro of Chad Jones
  • 1:46 to 2:36 - Introduction of Self and Why Analytics Should be Measured Now (Not Later)
    • You should be paying attention to analytics at every stage of your business as analytics help you keep your finger on the pulse with your customers and prospective clients
  • 2:37 to 5:59 - Concepts and Approach for Analytics - The Scientific Method!
    • Travel back to middle school and revisit The Scientific Method
    • Ask questions, come up with a hypothesis, test / research, come up with a conclusion
    • First question should be - how do I provide value to a client? Then -what metric do I use to measure that?
    • Example of a photographer - metric to measure is time on site
    • Think practically about what scares you off when you're shopping for things - Reviews? Slow load time on page? Preview thumbnails are too small?
    • Analytics is: question, test, answer, new question
  • 6:00 to 7:32 - Segmented Data
    • Grouping data and looking at specific metrics inside those groups
    • Source metric - where traffic is coming from (i.e. organic search result, twitter, newsletter)
    • Example with auto post to Facebook and Twitter, how you can measure the results to see which audiences are bouncing and which are engaging
    • Segmenting data gives you actionable intel
  • 7:33 to 9:20 - Building Funnels
    • Anytime you build an email campaign, website, etc, you have an idea how you want people to step through it (steps to take)
      • i.e. social post to landing page to call-to-action to form
    • Compare predicted behavior to actual behavior 
    • Hatcreek Marketing example - basic navigation funnel
      • Why, What, How and Who
        • Look at metrics with that funnel in mind
  • 9:21 to 10:54 - Pitfalls to Watch Out For
    1. Know how the metric you're relying on is calculated
      1. Example of bounce rate on a one-page website
      2. Example with dryer not behaving properly and bouncing from site after taking all of the suggested steps from the website (the site did what it was intended to do)
    2. Watching out for bogus data
      1. Counting your own traffic
  • 10:57 to 12:51 - Deep Dive on Google Analytics
    • Conversion funnels that can send you emails
    • User flow - user behavior report
    • Good place to start if you're just now thinking about funnels
  • 12:56 to 14:00 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

More on Digital Marketing so stay tuned!

Thanks!

Ashland, Creatives Meet Business

May 9, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Maggie Miller, owner of MaggieGentry, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some awesome insights into the world of email marketing. She chats about everything from strategies with downloadables and providing valuable resources to your audience to healthy open rates to strategies on when to send your emails (and much much more). Because there's so SO much that's exciting about this episode - let's hop in and hear what Maggie has to say!

  • 0:00 to 1:59 - Ashland Opening Remarks and Intro of Maggie Miller
  • 2:05 to 3:42 - Introduction of Self and Marketing for Solopreneurs
    • Misconception is that marketing for solopreneurs is only social media
      • You no longer own the content that you put out on Facebook, Instagram, etc. Once published, they are owned by these platforms
      • Use your social media strategy to drive people to your website or newsletter
  • 3:43 to 5:14 - How Do I Get Anyone to Join My Newsletter List?
    • Through the idea of an email opt-in, freebie, or downloadable
    • This is a free resource that provides value to the user in exchange for their email address
    • Product-based businesses provide 10% off first order in exchange for email address
    • This allows you to own the email address of that user
    • Whitelist your email address to reduce emails falling into spam or promotions filters 
  • 5:15 to 7:05 - What's My Free Resource?
    • Checklist or workbook, 5 free stock photos
    • Think about your end client, what will they find valuable?
    • Take it further though - what is valuable to them but also helpful for you? Think about the process you take with every client.
      • Example - a graphic designer who focuses on logo identity or brand design will need to create a mood board. An email opt-in could be a checklist for all of the elements for a perfect mood board or a worksheet to create. When they complete it and come back to hire you, they've completed the first checklist which helps you. 
  • 7:06 to 8:27 - How Often Should I Send Something and When Should I Send It?
    • Keep it consistent, but find YOUR consistent
    • Best time to send is typically Tuesday through Thursday
    • Test to find your sweet spot
  • 8:28 to 10:14 - Open Rates and Click Throughs
    • A healthy open rate is 30%
    • If you want to improve this, you can send a series of 3 emails to engage your audience and see if they want to still be on your list. If they say no, remove them and then you'll have a healthier list with a higher open rate.
    • A healthy click through rate is 2 to 3%
    • If you have a goal for yourself to sell a certain number of items or services, do the math backward and see how many people you'll need on your list to make your sale
    • People need to hear something 7 times before they take an action
  • 10:15 to 10:31 - A Typical Launch Strategy
    • 21 day is the sweet spot, 3 weeks and 7 emails
  • 10:32 to 12:14 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

More on Digital Marketing so stay tuned!

Thanks!

Ashland, Creatives Meet Business

Apr 18, 2017

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features James Renovitch with The Austin Chronicle who joined us in December during our event on PR. As you'll soon find out, he succinctly explains PR from the journalist's perspective. He chats about everything from how you should speak to press to what you should share with them to maintaining your own personality (and much, MUCH more). Because there's so SO much that's exciting about this episode - let's hop in and hear what James has to say!

  • 0:00 to 2:42 - Ashland Opening Remarks and Intro of James Renovitch
  • 2:47 to 4:45 - Rule 1: Know That You're Emailing Another Human Being
    • Know who you're talking to! That extends to the publications (what their bread and butter is) and what each journalist covers
    • Know why you're writing to them. Tech related? About social issues?
  • 4:46 to 6:08 - Not Sure Who to Start With?
    • Call the front desk of the publication. Don't ask to be transferred, just describe your project and ask who you should be emailing
    • Still not sure? In your email outreach mention "I'm not sure if you're  the right person to share this with. If you're not, could you please direct me to the right person or forward my email to them?"
  • 6:09 to 7:27 - How Many Times Should You Follow-Up
    • If there's no time sensitivity - Send first email, wait a week (include information again). If you don't hear again, that's probably it. You can try again in a few weeks, but that's really the max you should do.
    • If it's time sensitive, you can fast track it a little
    • Be mindful about phone calls
  • 7:28 to 9:27 - Tone
    • Professional or Informal? Depends on who you're writing to - know who you're writing to!
    • Don't hide your personality.
    • Professionalism is great, but that's really about including what needs to be included.
      • Don't forget to include a link to your website.
    • Put yourself in the journalist's shoes - what would they want?
      • Include a summary, photo, a link to see more
  • 9:28 to 11:10 - Don't Write the Story for the Journalist
    • Help them picture what the final product would look like
    • Include a photo, a video (if you have one), some snippet that stands out about what you've created
    • Know your strengths and weaknesses
      • If it's unfinished, mention the elements that aren't complete
  • 11:15 to 12:11 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

We're moving over to Digital Marketing soon and have some pros that we can't wait to introduce you to. Stay tuned!

Thanks!

Ashland, Creatives Meet Business

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