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Creatives Meet Business

Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
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Now displaying: July, 2016
Jul 18, 2016

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.

This episode features Meredith Gonsalves, instructor at General Assembly Austin and Digital and Social Content Strategist at Deloitte.

Her episode on "Social Media Strategy Mapping" walks you through the six (6) main aspects that you'll need to keep in mind for getting started with new social media channels OR if you're about to tackle a new campaign. The topics she discusses are applicable to anyone who wants to make the most out of their social media marketing.

  • 0:00 to 3:28 - Introduction & Supplemental Materials
  • 3:30 - Meredith Introduces Self
  • 3:55 - 6 Tips for Social Media Strategy Mapping - whether it be for a new social media channel or for a new campaign, put strategy and measurements behind your new idea before you put out any new content
    1. 4:45 - Position Your Brand
      • Have a deep understanding of how people view your brand - on and off social. How do people engage with your content? 
    2. 5:44 - Understand Your Target Audience
      • Are you reaching the community you really want to be talking to?
      • Know basic demographics, but also find out the other brands they follow and where they consume content
    3. 7:04 - Know Your Competitors 
      • Direct Competitor - Selling exactly what you're selling 
      • Indirect Competitor - Selling something similar or a portion of what you sell, could become a partner
      • It's good to understand your indirect competitors but REALLY have a better understanding of your direct competitors. Know their content and campaigns.
      • Share of Voice - How much of the conversation does your brand occupy in a conversation about your field or discipline (how much of the pie is your brand getting in the conversation)
    4. 8:48 - Social Media Strategy Mapping (with a real map)
      • Prioritize and map out your goals, find your business "why." Why are you on social media? 
      • Your tactics should link back to the "why" you're on social media
      • Example of a strategy map (goals, tactics and measurement)
      • Be able to measure your goals!
    5. 11:10 - Map Out Your Resources
      • Hootsuite or Buffer to schedule social media posts
      • Graphic designer to help with graphics
      • Create a content calendar (you can even do it in Excel)
    6. 12:00  - Measure and Optimize
      • Measure and understand if your tactics are helping you meet your goals
  • 13:27 - Lynda.com - online video tutorials for business, creative, and technology skills

If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on TwitterFacebook or subscribe to the newsletter.

Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.

Ashland, Creatives Meet Business

Jul 10, 2016

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.

This episode features Kristen Sussman, President and Founder of Social Distillery  who will tell us all about "The Secret (SEO) Power of Social Media" and gives seven (7) stellar tips on how to get you started.

  • :58 - Superhero Origin Story - Peter Parker aka Spider-Man
  • 2:42 - Kristen's Superhero Origin Story
  • 5:20 - 7 Tips and Tricks for SEO
    1. Google's Keyword Planner
      • Make 2 lists - a 3 or 4 keyword list and a 20 keyword list
      • Use these keywords and be consistent across all of your social media platforms (About Us section) 
    2. Incorporate a blog on your website
      • Post once a week
        • Doesn't always have to be you writing - use guest blog writer, employees
        • When including links - be sure to set them to open in a new tab
    3. Understand Google Crawlers
      • Use simple and clear language in blog post titles
    4. Use a Good Content Mix
      • Videos, blogs, photos, GIFs, RSS feeds, social media
      • Tag appropriately and be specific with your titles 
    5. Include your Company in Local Listings
      • Yelp, Google Places, TripAdvisor 
      • Submit your company to relevant lists 
    6. Identify Link Building Opportunities
      • Comment on published articles, make sure your comments are relevant
        • Contribute with humor or with knowledge / information
    7. Use an Evergreen Strategy with Your Social Media
      • Content strategy for Creatives Meet Business event 
      • Content as spiderweb of stories - content, posts & links
      • Use original, high quality content

If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.

Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.

Ashland, Creatives Meet Business

Jul 2, 2016

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.

This is our roadmap (aka - long trailer) for what to expect over the next 6 to 8 weeks as we release 6 episodes with our social media pros. These episodes are EPIC.

We hope this taste of what's to come gets you super energized for these episodes as they release.

  • 2:03 - Kristen Sussman, President and Founder - Social Distillery
    • The Secret (SEO) Power of Social Media & Tips to Get You Started
  • 2:53 - Ryan Johnston, Director of Content - Social Distillery
    • Paid, Owned and Earned: Storytelling & Content for the Nimble Marketer
  • 3:45 - Hailey Whidden, Account Coordinator - Social Distillery
    • How to Plan an Engaging Content Calendar & Curation Tips
  • 5:30 - Alejandra Cos, Strategic Account Manager - Facebook
    • Paid Strategies for the Small to Medium Business
  • 7:04 - Meredith Gonsalves, Instructor - General Assembly Austin
    • Social Media Strategy Mapping
  • 8:14 - Emilie Kopp, Founder and Managing Partner - Bonobo Interactive
    • How to Build a Community & Channel Definition

Already can't wait to hear the next episode and needing more content to tide you over? Check out Social Distillery's recap of the event.

We'll post the episode featuring Kristen Sussman next week. Stay tuned for more!

-Ashland, Creatives Meet Business

 

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