Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event on Social Media in June.
This episode features Hailey Whidden, Account Coordinator with Social Distillery. Her episode on "How to Plan an Engaging Content Calendar & Curation Tips" goes into three types of content: original, consumer generated and repurposed content. Hailey shares excellent tips on setting up listening streams to share relevant content to your audience and how to leverage social media holidays to work into your existing content. Some of our favorites here at CMB include: Hug Your Cat Day (June 4th), Maple Syrup Day (December 17th), National Potato Chip Day (March 14th), No Dishes Day (May 18th), and Ask a Stupid Question Day (September 28th).
:15 to 1:04 - Introduction
1:05 to 1:37 - Three types of content
1:40 to 3:42 - Original Content
3:43 to 5:06 - Consumer generated content
5:07 to 5:43 - Repurposed Content
5:44 to 6:41 - Videos
6:46 - Closing Notes
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for more, we'll be posting another episode featuring one of the pros from the Social Media edition in two weeks.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June.
This episode features Alejandra Cos, a Strategic Account Manager with Facebook. Her episode on "Paid Strategies for the SMB" goes into Facebook's algorithm for serving ads and what you can do to best position your ads for success. The discussion ranges from the type of content that performs best on Facebook to what does best on Instagram to bids and budgets and custom lists and lookalike audiences to relevance scores and so so much in between. This episode will knock your socks off (unless you're already sock-less).
:15 to 3:30 - Introduction
3:36 to 5:10 - Why Facebook?
5:12 to 6:27 - Difference between the social media platforms, what to advertise where
6:30 to 8:06 - Understanding your objective
8:07 to 9:13 - Know what audience you're wanting to reach
9:15 to 10:08 - Creating Creative!
10:08 to 12:05 - The Good, The Bad and The Delivery (of Ads)
12:06 to 13:15 - Testing!
13:16 to 15:05 - What About When Your Ad Isn't Performing...?
15:06 to 16:20 - Frequency
16:26 to 19:11 - Closing Time (Tools and Helpful Bits)
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June.
This episode features Ryan Johnston, Director of Content at Social Distillery. His episode on "Storytelling for the Nimble Marketer" goes into the "why" of social media and how social media platforms exist as places to tell our stories. With the human attention span dropping from 12 to 8 seconds, using story in your social media posts to captivate your audience is more vital than ever. Oh, and he's hilarious.
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Thanks!
Ashland, Creatives Meet Business