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Creatives Meet Business

Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
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Now displaying: February, 2018
Feb 26, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Sally Blue, fundraising coach and consultant, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how your vision should be what's driving your fundraising. Because there's so much magic in this episode - let's hop in and hear what Sally has to say!

  • 0:00 to 1:39 - Ashland Opening Remarks and Intro of Sally Blue
  • 1:43 to 2:44 - Introduction of Self
  • 2:45 to 6:12 - Misson, Vision, and Your Why (and how it connects to fundraising)
    • Your mission and vision should be the basis of your fundraising, should be the heart of what you're doing
    • Be clear on your mission / vision
    • Be sure your board knows them too!
    • Mission = what you do everyday, day to day activity of your organization.
    • Vision = big picture, where are you going. How is the world different because you exist?
      • This piece is fundamental to your fundraising. Makes people want to be involved with and a part of what you're doing
    • Fundraising should never be about begging. It's your opportunity to share something you're passionate about.
    • Why - where you can build in some of your more personal pieces. Knowing what they are helps you know when to say no.
  • 6:13 to 6:56 - Saying "No"
    • Having clarity around your why, mission, and vision will help you when you need to say "no"
    • Sometimes you have to walk away from money and opportunities
    • Learning to say no comes from seeing when an opportunity isn't in alignment with your vision, mission, why
  • 6:57 to 8:36 - Talking About Money
    • We all have a hard time talking about and asking people for money
    • It's important to remember that it's hard for anyone to talk about this when asking for money
    • Don't make assumptions or project your views about money onto your prospective donor
    • Make sure your prospective donor is a match for your mission / vision 
    • Decide if you want to live in scarcity or abundance
  • 8:37 to 10:55 - Traps You Can Fall Into When You Lose Sight of your Mission and Vision in Your Messaging
    • Becomes very easy to lead with the need
      • i.e. we need costumes, roof is caving in, etc.
    • This is fine for a little while, but causes fatigue relatively quickly
    • Causes anxiety and tension with your donors
    • Lead with vision / not need, helps donors be invested and not transactional
    • "Nobody wants to give money away, they want to invest in important causes"
  • 11:00 to 14:31 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Fundraising, stay tuned!

Thanks!

Ashland, Creatives Meet Business

Feb 5, 2018

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Kyle Banahan, Brand Manager for SkinnyPop Popcorn at Amplify Snack Brands, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about positioning along with the other p's. Because there's so much magic in this episode - let's hop in and hear what Kyle has to say!

  • 0:00 to 2:28 - Ashland Opening Remarks and Intro o Banahan
  • 2:32 to 3:44 - Introduction of Self and Topic (Differentiating in a Crowded Market)
    • Former Brand Manager for Lean Cuisine and Hot Pockets
  • 3:45 to 5:47 - 4 P's of Differentiating - Low Hanging Fruit
    • Attended SXSW Panel "Why Marketing Hasn't Changed in 10,000 Years" and was reminded of fundamentals
    • 4 P's
      • Product - change the product slightly.
        • Example - a smaller popcorn (smaller kernel)
      • Price - be less expensive
      • Packaging - logo change or packaging
      • Promotion - market in a different medium than competitors
    • Short-term change as it's short-term value from consumers
    • The 4 P's are low hanging fruit
  • 5:50 to 9:26 - True Path to Differentiation - Positioning 
    • Define positioning and how you create value for consumers, that is going to be the way that you actually differentiate
    • Positioning is the what. What is your brand?
    • Positioning is the answer to this question: What does my brand have that consumers value that the competition can't deliver?
    • You will never differentiate on a long-term basis if you can't answer this question
    • Example with Bounty paper towels (**disclaimer - Kyle made up this positioning statement**)
      • To the person cleaning up the spill, Bounty is the paper towel that is the most absorbent. 
        • Differentiation here is "most absorbent"
        • Every piece of communication will reinforce their positioning of "most absorbent."
    • Use positioning to inform 4 P's
    • Every brand uses positioning as a framework to launch from
  • 9:27 to 10:45 - After Positioning Comes Personality
    • Further differentiation comes from personality
    • Example with Brawny and Bounty
      • Brawny might be adventurous and sexy
      • Bounty might be family friendly, incorporate family friendly designs and partner with Despicable Me
    • Personality communicates positioning
  • 10:47 to 16:07 - Ashland Closing Remarks

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

Get ready for Fundraising, stay tuned!

Thanks!

Ashland, Creatives Meet Business

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