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Creatives Meet Business

Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
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Now displaying: 2019
Apr 3, 2019

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.

This episode features Scott Andrew James, Poet and Author Coach, who joined us in April during our roundtable event on Telling Your Brand Story. He shares all about how to tell the story of what you do in a way that's captivating, engaging, and in only 5 seconds.... ready to learn how to do it? Without further ado, let's hop in and hear what Scott has to say!

Notes:

  • 0:00 to 1:24 - Ashland Opening Remarks and Intro of Scott Andrew James
  • 1:30 to 2:49 - Introduction of Self and Topic
    • His personal mission was to write and give away 1,000 poems in a year. This experience led to the creation of the lunch line pitch.
  • 2:50 to 8:37 - The Lunch Line Pitch
    • What can you say to start up a reasonable and fun conversation while waiting in line for food.
    • Mad Lib - I __(verb)____ Do ___(clients / audience)____________
    • Example: My mission this year is to write and give away 1,000 poems.
    • Don't explain all the things you do, just pick one to introduce yourself with. When questions arise, you can explain the rest then.
    • Don't use jargon
    • Don't use commas
    • Keep it under 5 seconds
    • Look at someone in the eye when delivering the pitch and smile
    • If you don't feel like networking that day, don't go do it.
    • Use simple language
    • Never apologize for what you do
    • Don't overexplain, the fewer words the better. You want the other person to ask questions.
  • 8:38 to 11:23 - Add a Few More Interesting Details
    • Add two more interesting details
    • Come up with a number for what you do
    • Example with a number: I help business owners make 1 extra sale a week by delivering singing telegrams.
    • Workshop your verb; options include "help," "teach," "write," "discover," "sussing"
    • Gameify your pitch, play with it each time you explain what you do and make tweaks based off those conversations
  • 11:28 to 12:45 - Ashland Closing Remarks
    • Like this podcast? Great! A rating and review are so helpful!
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). 
    • Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Telling Your Brand Story to come, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

Mar 4, 2019

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.

This episode features AprilJo Murphy, Editor at Greenleaf Book Group, who joined us in April during our roundtable event on Telling Your Brand Story. She shares all about the difference between Voice and Tone, how to create a Brand Voice and the emotional intelligence behind Tone. Without further ado, let's hop in and hear what AprilJo has to say!

Notes:

  • 0:00 to 1:46 - Ashland Opening Remarks and Intro of AprilJo Murphy
  • 1:47 to 5:32 - Introduction of Self and Topic
    • Establish a voice and think about how your tone can modulate
    • Voice and tone are separate, tone falls under the umbrella of voice
    • Voice is all of the communication you have with all the people inside and outside of your company (email, memo, blog, tweet, logo - it's visual and textual)
    • Even if you are a one-person company, your brand voice is not your personal voice. It will make your brand voice more effective if you think about it as a separate entity
    • Think about brand voice as something you can step in and out of
    • You can create brand guidelines for others to share the voice of your company
  • 5:33 to 11:40 - Why You Want to Separate Your Brand Voice from Your Personal Voice and How to Find Your Brand Voice
    • It will focus your efforts and allow for you to have quality control
    • It will become a recruiting tool for you
    • Notice patterns you use in communications/content as part of your brand voice
    • Analyze communication that was successful so you can emulate it again
    • Think about the brand voice you want to have
    • Identify three or four characteristics (adjectives) of your company (i.e. we are friendly, authentic, humanitarian)
      • What do these mean to you and your client in your particular situation
    • Handout 1 (attached below) Overview and Discussion
      • Conversational as a buzzword with an example
      • Human touch in example is what she means for tone
  • 11:41 to 19:42 - Tone Defined
    • Think about emotional intelligence
    • Your voice is always consistent, but how you talk to someone in a specific situation is your tone and that will modulate
    • Because it modulates, it sounds human
    • Can be the words you choose, the metaphors you use
    • Comes across in design elements, examples are:
    • Tone is where the emotional atmosphere of a situation lives, you can shape how people interact with you
    • Second and Third Handouts Discussed (Attached below)
      • How do you take a negative interaction and help it work for your company overall
  • 19:43 to 21:38 - Ashland Closing Remarks
    • Like this podcast? Great! A rating and review are so helpful!
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). 
    • Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Telling Your Brand Story to come, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

 

 

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