Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).
This episode features Maggie Miller, owner of MaggieGentry, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some awesome insights into the world of email marketing. She chats about everything from strategies with downloadables and providing valuable resources to your audience to healthy open rates to strategies on when to send your emails (and much much more). Because there's so SO much that's exciting about this episode - let's hop in and hear what Maggie has to say!
- 0:00 to 1:59 - Ashland Opening Remarks and Intro of Maggie Miller
- 2:05 to 3:42 - Introduction of Self and Marketing for Solopreneurs
- Misconception is that marketing for solopreneurs is only social media
- You no longer own the content that you put out on Facebook, Instagram, etc. Once published, they are owned by these platforms
- Use your social media strategy to drive people to your website or newsletter
- 3:43 to 5:14 - How Do I Get Anyone to Join My Newsletter List?
- Through the idea of an email opt-in, freebie, or downloadable
- This is a free resource that provides value to the user in exchange for their email address
- Product-based businesses provide 10% off first order in exchange for email address
- This allows you to own the email address of that user
- Whitelist your email address to reduce emails falling into spam or promotions filters
- 5:15 to 7:05 - What's My Free Resource?
- Checklist or workbook, 5 free stock photos
- Think about your end client, what will they find valuable?
- Take it further though - what is valuable to them but also helpful for you? Think about the process you take with every client.
- Example - a graphic designer who focuses on logo identity or brand design will need to create a mood board. An email opt-in could be a checklist for all of the elements for a perfect mood board or a worksheet to create. When they complete it and come back to hire you, they've completed the first checklist which helps you.
- 7:06 to 8:27 - How Often Should I Send Something and When Should I Send It?
- Keep it consistent, but find YOUR consistent
- Best time to send is typically Tuesday through Thursday
- Test to find your sweet spot
- 8:28 to 10:14 - Open Rates and Click Throughs
- A healthy open rate is 30%
- If you want to improve this, you can send a series of 3 emails to engage your audience and see if they want to still be on your list. If they say no, remove them and then you'll have a healthier list with a higher open rate.
- A healthy click through rate is 2 to 3%
- If you have a goal for yourself to sell a certain number of items or services, do the math backward and see how many people you'll need on your list to make your sale
- People need to hear something 7 times before they take an action
- 10:15 to 10:31 - A Typical Launch Strategy
- 21 day is the sweet spot, 3 weeks and 7 emails
- 10:32 to 12:14 - Ashland Closing Remarks
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More on Digital Marketing so stay tuned!
Ashland, Creatives Meet Business