Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June.
This episode features Alejandra Cos, a Strategic Account Manager with Facebook. Her episode on "Paid Strategies for the SMB" goes into Facebook's algorithm for serving ads and what you can do to best position your ads for success. The discussion ranges from the type of content that performs best on Facebook to what does best on Instagram to bids and budgets and custom lists and lookalike audiences to relevance scores and so so much in between. This episode will knock your socks off (unless you're already sock-less).
:15 to 3:30 - Introduction
3:36 to 5:10 - Why Facebook?
5:12 to 6:27 - Difference between the social media platforms, what to advertise where
6:30 to 8:06 - Understanding your objective
8:07 to 9:13 - Know what audience you're wanting to reach
9:15 to 10:08 - Creating Creative!
10:08 to 12:05 - The Good, The Bad and The Delivery (of Ads)
12:06 to 13:15 - Testing!
13:16 to 15:05 - What About When Your Ad Isn't Performing...?
15:06 to 16:20 - Frequency
16:26 to 19:11 - Closing Time (Tools and Helpful Bits)
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June.
This episode features Ryan Johnston, Director of Content at Social Distillery. His episode on "Storytelling for the Nimble Marketer" goes into the "why" of social media and how social media platforms exist as places to tell our stories. With the human attention span dropping from 12 to 8 seconds, using story in your social media posts to captivate your audience is more vital than ever. Oh, and he's hilarious.
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This episode features Meredith Gonsalves, instructor at General Assembly Austin and Digital and Social Content Strategist at Deloitte.
Her episode on "Social Media Strategy Mapping" walks you through the six (6) main aspects that you'll need to keep in mind for getting started with new social media channels OR if you're about to tackle a new campaign. The topics she discusses are applicable to anyone who wants to make the most out of their social media marketing.
If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This episode features Kristen Sussman, President and Founder of Social Distillery who will tell us all about "The Secret (SEO) Power of Social Media" and gives seven (7) stellar tips on how to get you started.
If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This is our roadmap (aka - long trailer) for what to expect over the next 6 to 8 weeks as we release 6 episodes with our social media pros. These episodes are EPIC.
We hope this taste of what's to come gets you super energized for these episodes as they release.
Already can't wait to hear the next episode and needing more content to tide you over? Check out Social Distillery's recap of the event.
We'll post the episode featuring Kristen Sussman next week. Stay tuned for more!
-Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This episode features five Financial Planners, all sharing insights into retirement and everything you always wanted to know about IRAs* (*but were afraid to ask):
We hope you enjoy the many tips and tricks nestled into this episode about saving money on your taxes through IRAs.
If you like what you hear or want to give us some feedback, please leave a comment.
Thank you!
Ashland Viscosi, Creatives Meet Business
Hi there folks!
This is the final chapter in our two part "mini-series" on budgets. Be sure to check out "Budgets...What's in a Name?" if you want some more insights into creating a budget best suited for you and your lifestyle.
Our podcast content is "filmed" in front of a live "studio" audience. You may be (briefly) fooled into thinking that this audible chocolate was recorded in a studio. Alas, although oftentimes the vocals are clear, there will be evidence that our experts are recorded live at the events (with background noise to prove it).
This episode features five Financial Planners, all sharing tips and tricks you can use to stay on budget and tools that will help you along the way:
Alas, we must now bid adieu to budgets. We hope you enjoy the many tips and tricks nestled into this episode about how to prioritize your spending so that it works for you.
We still have a few more episodes featuring insights from these Financial Planners on savings, retirement and being a creative entrepreneur. We can't wait to share them with you.
If you like what you hear or want to give us some feedback, please leave a comment.
Thank you!
Ashland Viscosi, Creatives Meet Business
About Creatives Meet Business:
Creatives Meet Business is an event series based out of Austin, Texas for creatives of ALL disciplines to no longer think of themselves just as "artists" and "creatives" but also as "small business owners" and "entrepreneurs."
Hi there!
Creatives Meet Business is an event series based out of Austin, Texas for creatives of ALL disciplines to no longer think of themselves just as "artists" and "creatives" but also as "small business owners" and "entrepreneurs."
Podcast episodes feature experts who participated in the live event. Don't be fooled by the crystal clear vocals you'll oftentimes hear, our experts are recorded live at the events (and there will sometimes be background noise that proves it...).
This episode features five Financial Planners, all sharing their insights on what a budget is and how you can make it work for you:
There's something unique and magical about how each of these Financial Planners describes a budget. Sometimes it's as simple as removing the negative connotation of "budget" and rebranding it as a spending plan and other times it's about prioritizing and achieving your lighthouse goals.
All this to say, budgets...what's in a name?
-Ashland Viscosi, Creatives Meet Business