Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event on Social Media in June.
This episode features Hailey Whidden, Account Coordinator with Social Distillery. Her episode on "How to Plan an Engaging Content Calendar & Curation Tips" goes into three types of content: original, consumer generated and repurposed content. Hailey shares excellent tips on setting up listening streams to share relevant content to your audience and how to leverage social media holidays to work into your existing content. Some of our favorites here at CMB include: Hug Your Cat Day (June 4th), Maple Syrup Day (December 17th), National Potato Chip Day (March 14th), No Dishes Day (May 18th), and Ask a Stupid Question Day (September 28th).
:15 to 1:04 - Introduction
1:05 to 1:37 - Three types of content
- Content creation takes a long time!
- Three types of content: original, consumer generated and repurposed original content.
1:40 to 3:42 - Original Content
- Content that you create - blog post, shared article that shows thought leadership
- Stay up to date with industry news, create google alerts and set up listening streams
- Hootsuite, a free listening platform that searches for relevant hashtags and follows certain accounts
- Take the time to brainstorm before you build out your content
- Utilize social media holidays that are relevant for your industry, research about two to three months out
- Social Media Holiday Calendar - Downloadable Google Calendar with 2,346 holidays
3:43 to 5:06 - Consumer generated content
- Repurpose what people are saying about your brand, it's organic and also saves you time
- Guest blog posts - connects you to your community, shows your connections and thought leadership
- Share guidelines with guest bloggers
5:07 to 5:43 - Repurposed Content
- Look for ways to repurpose your content, brochures, information on your website, past blogs.
- With long form content, you can break it up into chunks and share. Create a mini video series from snippets from your blogs.
5:44 to 6:41 - Videos
- Videos are expensive to produce and time consuming
- Prediction - 70% of social media will be video based by 2017
- Take classes on Skillshare or lynda.com to learn more about making video
- Utilize apps like Boomerang to make videos
6:46 - Closing Notes
- Course on Lynda.com to help make better videos - How Can I Shoot Better Video on an iPhone from Video Gear Weekly.
- Review and rate this podcast if you like what you hear
- Advice column! If you want to ask a question, go to our website and submit through the comments section. We work with past speakers to get the best answer possible AND make it fun to read.
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for more, we'll be posting another episode featuring one of the pros from the Social Media edition in two weeks.
Ashland, Creatives Meet Business