Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).
This episode features Alyssa Scavetta with Masonry. You'll find that she leaves no stone unturned when it comes to website admin. Topics include: domains, hosting, SSL certificates, 301 and 404 error messages and more. If website lingo confused you before this episode, you'll walk away with a spring in your step and a better vocabulary for chatting about the web. Because there's so so much that's exciting about this episode - let's hop in and hear what Alyssa has to say!
If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
We'll be sticking around the world of websites for just a couple more weeks and have some pros that we can't wait to introduce you to. After websites, we'll be moving over to PR, so start getting excited. Stay tuned for more!
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).
This episode features Jeremy Cox, Digital Director at McGarrah Jessee. He shares so so much about branding - brand positioning, brand personality, branding elements, what makes a brand unique and distinctive, pitfalls and more. Because there's so so much that's exciting about this episode - let's hop in and hear what Jeremy has to say!
If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
We'll be sticking around the world of websites for a few weeks and have some pros that we can't wait to introduce you to. Stay tuned for more!
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).
This episode features Alex O'Neal, an Austin-based UX Consultant with UXtraordinary and Instructor at General Assembly Austin. She shares so so much about testing, metrics, analytics and more. Alex begins with the reasons WHY we test and moves into metrics and analytics. She also walks us through a great alternative to AB tests for smaller sites - before and after snapshots. One of the coolest we things we learned about was POP - Prototyping on Paper (check it out, it's awesome). Without further adieu, here's Alex...
Wanting to learn more about metrics? Here's a bit of bonus content - 11 Analytics That Are Actionable.
If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
We'll be sticking around the world of websites for a few weeks and have some pros that we can't wait to introduce you to. Stay tuned for more!
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).
This episode features Paul Glantz, an Austin-based CPA, who owns Launch Consulting, Inc. Launch Consulting, Inc. assists clients throughout the business process - from business consulting to entity selection to bookkeeping to tax preparation. In case you missed it, Paul was featured in the previous episode which answered questions like: What is a CPA and when do I need one, plus he strolled us through the World of Taxes and shared about deductions, estimated taxes and more. You see why we brought him back for business structures (like LLCs) and advice for getting started, right?
0:00 to 1:03 - Ashland Opening Remarks and Intro of Paul Glantz, CPA
1:04 to 4:10 - Advice for Getting Started
4:11 to 4:52 - Ashland Interruption
4:53 to 6:39 - What is an LLC + Entity Selection
6:40 to 7:13 - Are There Benefits to Being a Sole Proprietor?
7:14 to 8:46 - Choosing a Business Entity
8:48 to 10:44 - Misconceptions about LLCs
10:45 to 11:28 - Get Your Team Together
11:34 to 12:35 - Ashland Closing Remarks
If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
In the next several episodes, we'll be shifting directions into the world of websites and have some pros that we can't wait to introduce you to. Stay tuned!
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).
This episode features Paul Glantz, an Austin-based CPA, who owns Launch Consulting, Inc. Launch Consulting, Inc. assists clients throughout the business process - from business consulting to entity selection to bookkeeping to tax preparation. For all of these reasons, Paul will be back for the next couple of episodes as we tackle LLC and Business Structures and a mystery episode. Without further adieu, let's tackle taxes!
0:00 to 2:08 - Ashland Opening Remarks and Intro of Paul Glantz, CPA
2:14 to 3:51 - What IS a CPA
3:53 to 6:22 - Taxes and Who Can Prepare Them
6:25 to 8:25 - Just Getting Started? Finding the Right CPA
8:27 to 10:25 - How do you minimize your bill with your CPA?
10:27 to 13:30 - What do you give your CPA (from your business) at the end of the year?
13:32 to 14:30 - When's the Best Time to Hire a CPA?
14:32 - Getting More Advanced - Conversation Shifting to Taxes
15:03 to 17:10 - What's Deductible?
17:12 to 18:33 - What Does The IRS Want??
18:35 to 19:20 - Keep Your Receipts!
19:22 to 22:18 - How Do You Calculate Estimated Taxes?
22:20 to 23:20 - How do Estimated Taxes work with Expenses?
23:24 to 24:27 - Ashland's Closing Remarks
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for more, we'll be posting another episode featuring Paul in the next couple of weeks. This next one will be all about LLCs and Business Structures and some solid business advice for getting started.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event on Social Media in June.
This episode features Hailey Whidden, Account Coordinator with Social Distillery. Her episode on "How to Plan an Engaging Content Calendar & Curation Tips" goes into three types of content: original, consumer generated and repurposed content. Hailey shares excellent tips on setting up listening streams to share relevant content to your audience and how to leverage social media holidays to work into your existing content. Some of our favorites here at CMB include: Hug Your Cat Day (June 4th), Maple Syrup Day (December 17th), National Potato Chip Day (March 14th), No Dishes Day (May 18th), and Ask a Stupid Question Day (September 28th).
:15 to 1:04 - Introduction
1:05 to 1:37 - Three types of content
1:40 to 3:42 - Original Content
3:43 to 5:06 - Consumer generated content
5:07 to 5:43 - Repurposed Content
5:44 to 6:41 - Videos
6:46 - Closing Notes
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for more, we'll be posting another episode featuring one of the pros from the Social Media edition in two weeks.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June.
This episode features Alejandra Cos, a Strategic Account Manager with Facebook. Her episode on "Paid Strategies for the SMB" goes into Facebook's algorithm for serving ads and what you can do to best position your ads for success. The discussion ranges from the type of content that performs best on Facebook to what does best on Instagram to bids and budgets and custom lists and lookalike audiences to relevance scores and so so much in between. This episode will knock your socks off (unless you're already sock-less).
:15 to 3:30 - Introduction
3:36 to 5:10 - Why Facebook?
5:12 to 6:27 - Difference between the social media platforms, what to advertise where
6:30 to 8:06 - Understanding your objective
8:07 to 9:13 - Know what audience you're wanting to reach
9:15 to 10:08 - Creating Creative!
10:08 to 12:05 - The Good, The Bad and The Delivery (of Ads)
12:06 to 13:15 - Testing!
13:16 to 15:05 - What About When Your Ad Isn't Performing...?
15:06 to 16:20 - Frequency
16:26 to 19:11 - Closing Time (Tools and Helpful Bits)
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June.
This episode features Ryan Johnston, Director of Content at Social Distillery. His episode on "Storytelling for the Nimble Marketer" goes into the "why" of social media and how social media platforms exist as places to tell our stories. With the human attention span dropping from 12 to 8 seconds, using story in your social media posts to captivate your audience is more vital than ever. Oh, and he's hilarious.
If you like what you hear, share the podcast with your friends, like and comment. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Thanks!
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This episode features Meredith Gonsalves, instructor at General Assembly Austin and Digital and Social Content Strategist at Deloitte.
Her episode on "Social Media Strategy Mapping" walks you through the six (6) main aspects that you'll need to keep in mind for getting started with new social media channels OR if you're about to tackle a new campaign. The topics she discusses are applicable to anyone who wants to make the most out of their social media marketing.
If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This episode features Kristen Sussman, President and Founder of Social Distillery who will tell us all about "The Secret (SEO) Power of Social Media" and gives seven (7) stellar tips on how to get you started.
If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This is our roadmap (aka - long trailer) for what to expect over the next 6 to 8 weeks as we release 6 episodes with our social media pros. These episodes are EPIC.
We hope this taste of what's to come gets you super energized for these episodes as they release.
Already can't wait to hear the next episode and needing more content to tide you over? Check out Social Distillery's recap of the event.
We'll post the episode featuring Kristen Sussman next week. Stay tuned for more!
-Ashland, Creatives Meet Business
Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This episode features five Financial Planners, all sharing insights into retirement and everything you always wanted to know about IRAs* (*but were afraid to ask):
We hope you enjoy the many tips and tricks nestled into this episode about saving money on your taxes through IRAs.
If you like what you hear or want to give us some feedback, please leave a comment.
Thank you!
Ashland Viscosi, Creatives Meet Business
Hi there folks!
This is the final chapter in our two part "mini-series" on budgets. Be sure to check out "Budgets...What's in a Name?" if you want some more insights into creating a budget best suited for you and your lifestyle.
Our podcast content is "filmed" in front of a live "studio" audience. You may be (briefly) fooled into thinking that this audible chocolate was recorded in a studio. Alas, although oftentimes the vocals are clear, there will be evidence that our experts are recorded live at the events (with background noise to prove it).
This episode features five Financial Planners, all sharing tips and tricks you can use to stay on budget and tools that will help you along the way:
Alas, we must now bid adieu to budgets. We hope you enjoy the many tips and tricks nestled into this episode about how to prioritize your spending so that it works for you.
We still have a few more episodes featuring insights from these Financial Planners on savings, retirement and being a creative entrepreneur. We can't wait to share them with you.
If you like what you hear or want to give us some feedback, please leave a comment.
Thank you!
Ashland Viscosi, Creatives Meet Business
About Creatives Meet Business:
Creatives Meet Business is an event series based out of Austin, Texas for creatives of ALL disciplines to no longer think of themselves just as "artists" and "creatives" but also as "small business owners" and "entrepreneurs."
Hi there!
Creatives Meet Business is an event series based out of Austin, Texas for creatives of ALL disciplines to no longer think of themselves just as "artists" and "creatives" but also as "small business owners" and "entrepreneurs."
Podcast episodes feature experts who participated in the live event. Don't be fooled by the crystal clear vocals you'll oftentimes hear, our experts are recorded live at the events (and there will sometimes be background noise that proves it...).
This episode features five Financial Planners, all sharing their insights on what a budget is and how you can make it work for you:
There's something unique and magical about how each of these Financial Planners describes a budget. Sometimes it's as simple as removing the negative connotation of "budget" and rebranding it as a spending plan and other times it's about prioritizing and achieving your lighthouse goals.
All this to say, budgets...what's in a name?
-Ashland Viscosi, Creatives Meet Business