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Creatives Meet Business

Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
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Now displaying: January, 2020
Jan 27, 2020

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.

This episode features Hayley (Swindell) Wakefield who hosted us in June of 2018 during our roundtable event on Event Planning. She shares ALL about event sponsorship: how to find sponsors, how to communicate with them, how to create your benefits package and sponsor deck, and top tips on sponsor stewardship. This episode is packed to the brim with insights that'll help anyone who asks for money, even if they're not in events. Without further ado, let's hop in and hear what Hayley has to say!

Notes:

  • 0:00 to 2:15 - Ashland Opening Remarks and Intro of Hayley Wakefield
  • 2:18 to 8:04 - Hayley introduction of self and topic
  • 8:05 to 10:11 - Event Creation Step 1: Create a Budget
    • What can be an in-kind donation?
    • Once you know asks, figure out how to divide into levels (i.e. 10k, 5k, 1k)
  • 10:12 to 11:22 - Sponsor Decks
    • Sponsorship levels are built into sponsor deck
    • Decks and one-sheets are VERY helpful
    • Hayley prefers customized and catered asks over sponsor decks
    • Sponsor asks should be about how the brand is featured in the event and how you help them (not the other way around)
    • Personalize your outreach, not "dear" "to whom it may concern" with an attached sponsor deck
    • Recommends Canva for sponsor deck build
  • 11:23 to 19:54 - Sponsor Target List and Sponsor Outreach
    • Be organized/track your asks 
      • Google Sheets with a few columns and shared with your team for tracking is very helpful
    • If someone says "no," ask why
    • If you just can't ask for money, recruit a host committee
      • Share graphics and sample copy for host committee to share the word
    • Be mindful of using terms like "partner" or "collaborate" if you're actually asking for a cash sponsorship (be clear about that)
    • Don't need a coffee meeting for everything you're asking for; a phone call can be sufficient to establish fit and then connect more following the call
    • Follow-up is HUGE
      • Share photos as soon as possible
      • Ask how you can support the sponsor in the future
  • 19:59 to 24:42 - Ashland Closing Remarks
    • Shot lists for photographers

Like this podcast? Great! A rating and review are so helpful!
Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).

Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.

More on Event Planning to come, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

Jan 13, 2020

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.

This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making. Without further ado, let's hop in and hear what Richelle has to say!

Notes:

  • 0:00 to 1:44 - Ashland Opening Remarks and Intro of Richelle Oullette
  • 1:45 to 2:54 - Richelle introduction of self
  • 2:55 to 15:33 - Creating Your Own Roadmap for a Successful Event
    • First step - prioritize goals / objectives of event
      • i.e. Marketing event (needs leads from event registration, social media account names from photo booth).
      • Be specific with goals for event. The more specific, the more likely you are to achieve it
        • Creatives Meet Business event example
      • Goals shape format for event
    • Second step - event budget
      • Corporate client versus non-profit client (relying upon sponsorship)
      • Can make more informed decisions about where to spend money
      • Budgets include - three columns
        • Initial estimate (from past experience)
        • Initial estimates from vendors
        • Actual costs 
    • Third step - Logistics
      • Resources: Google Drive
      • Action items - creating micro actions and working backward to develop timeline and action dates (ordering branded promo item example)
        • Helps with prioritization of tasks
        • Assign tasks 
      • Google search for event timelines, resources are available online
      • Over-communication is key
  • 15:38 to 17:48 - Ashland Closing Remarks

Like this podcast? Great! A rating and review are so helpful!
Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).

Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.

More on Event Planning to come, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

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