Hi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making. Without further ado, let's hop in and hear what Richelle has to say!
Notes:
- 0:00 to 1:44 - Ashland Opening Remarks and Intro of Richelle Oullette
- 1:45 to 2:54 - Richelle introduction of self
- 2:55 to 15:33 - Creating Your Own Roadmap for a Successful Event
- First step - prioritize goals / objectives of event
- i.e. Marketing event (needs leads from event registration, social media account names from photo booth).
- Be specific with goals for event. The more specific, the more likely you are to achieve it
- Creatives Meet Business event example
- Goals shape format for event
- Second step - event budget
- Corporate client versus non-profit client (relying upon sponsorship)
- Can make more informed decisions about where to spend money
- Budgets include - three columns
- Initial estimate (from past experience)
- Initial estimates from vendors
- Actual costs
- Third step - Logistics
- Resources: Google Drive
- Action items - creating micro actions and working backward to develop timeline and action dates (ordering branded promo item example)
- Helps with prioritization of tasks
- Assign tasks
- Google search for event timelines, resources are available online
- Over-communication is key
- 15:38 to 17:48 - Ashland Closing Remarks
Like this podcast? Great! A rating and review are so helpful!
Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).
Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!
If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Event Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business